Page 12 - 2014 CPT Corporate Social Responsibility Report
P. 12

the successful shipment of 420 million pieces of small to medium                               Global Deployment
size TFT LCD. However, competition in the TFT display market
continues to worsen. To stay competitive in the market, CPT will                                       CPT focuses on its role as a professional supplier of display panels. Through our global locations and integrated
continue to optimize product portfolio and speed up technology                                  supply chain, we offer our customers comprehensive services and competitive products. Our main product is the TFT-LCD
upgrade. CPT strives to maximize profits for the shareholders,                                  display panels and the main markets are Taiwan, China and other areas in Asia. We sell mainly to renowned international
customers and employees. To achieve this, CPT maps out the                                      makers of mobile devices, related system manufacturers, module manufacturers and solution providers.
future with highly adaptive strategies. In its production strategies,
CPT will actively improve the production capacity utilization rate                                     To maximize product values and adapt to market trends, CPT focuses on small to medium size product lines at
and product quality under the existing production capacity. And in                              the current stage. The production lines for large-size products have been converted for industrial control products and
product strategies, CPT will focus on the continuous upgrade of                                 expansion of other high-profit products. We have also successfully integrated into the supply chain of end-product
product values and expand production of FFS and high-resolution                                 manufacturers and become a significant display panel supplier to several prominent product manufacturers worldwide.
products to minimize the risk of a sharp drop in product prices and
improve profitability. CPT will also continue to develop products for                                  In the market of small to medium size display panels, CPT's products have been widely used by mobile phone
the four major application areas in the current market: smartphone,                             manufacturers worldwide, including renowned international brands, Chinese manufacturers and generic brands (small
tablet PC, automotive display and touch-screen/industrial control.                              local brands in China and the emerging markets). We will continue to maintain active relationships with our existing
                                                                                                customers and seek opportunities to expand the business with the brand manufacturers. For tablet PC display panels, our
Shareholder ratio (shareholding ratio)                                                          customers in the end-application market include Google, Samsung and Asus and a substantial percentage of manufacturers
                                                                                                in China and the emerging markets. In the next stage, we will observe the development of the supply chain closely and
      Competent Financial Other                            Foreign    Treasury                  focus on international brands and solution providers. For automotive display panels, we have turned from the "after-market
      Authority institutions corporations              Organizations   Stock                    (AM)" into the "before-market (BM)". In the regional layout, we have expanded from Japan into the China market and are
Year                                       Individual        and                Total           moving towards the markets of Europe and the US. CPT strives to expand globally. CPT will continue to move towards its
                                                                                                goal of global expansion and strives to become the best supplier of small to medium size display panels in the world.

2010 0 0.02 37.63 49.57 12.51 0.27 100.00

2011 0.00 0.02 37.10 52.93                                 9.95 0.00 100.00

2012 0.00 0.00 36.95 53.14 9.91 0.00 100.00                                                    Continued pursuit of goals

2013 0.00         0.00       36.96 53.77                   9.27 0.00 100.00                          CPT puts in full force to develop small to medium size
                                                                                               embedded touch-screen display panels, providing our customers
2014 0.00         0.00       37.00 54.28                   8.72 0.00 100.00                    products with advantages in both production and cost. CPT          wide viewing angles, touch functionality, and high resolution. In
                                                                                               focuses on developing products with an expanded market             addition, CPT continues to provide customers with high-quality
Consolidated financial statement (Unit: 1000NTD)                                               penetration rate to secure the global leadership in the shipment   and low-cost products based on efforts in the field of organizational
                                                                                               volume of small to medium size display panels achieved in 2013.    optimization, enhanced operational efficiency, and response to
      Year        2010                  2011         2012         2013          2014           Display panel technology is moving towards high-resolution and     market development trends in close sync with customer demands to
                                                                                               high-definition. Therefore, in addition to upgrading the existing  create mutually beneficial win-win outcomes.
Net operating revenue 81,691,727 61,471,398 48,265,353 58,660,484 56,391,377                   a-Si technology, CPT continues to invest in the development
                                                                                               of Oxide, AMOLED and flexible displays. We focus on three          Number of employees worldwide
                                                                                               product categories: smartphone, tablet PC and automotive
Operating costs   -85,772,392 -67,103,520 -52,054,493 -51,492,609 -50,013,775                  display panels. We expect to extend the success of our On-Cell                                      Male
                                                                                               products into tablet PC and automotive applications.
                                                                                                                                                                                                   2,671 persons
                                                                                                     CPT sets its target for smartphone and tablet PC products
Gross operating profit (loss) -4,080,665 -5,632,122 -3,789,540 7,167,875 6,377,602             at a 10% annual growth. The automotive display market is           Male                                   Female                      Male
                                                                                               expecting double-digit growth rate in the near future. Therefore,  635 persons Female                                                 890 persons Female
Operating Losses  -13,573,336 -14,140,889 -11,544,614             -1,045,105  -2,109,671       CPT sets its 2015 target for automotive applications at 12                                                        1,351 persons                                            Male
                                                                  -3,953,307  -3,317,826       million pieces and, with reinforced customer development. We                           261 persons                                                        420 persons     521 persons Female
Pre-tax Net Loss  -14,228,091           -11,483,636  -11,075,614  -4,852,882  -3,981,524       expect an annual shipment of 18 million pieces in 2018. The                                         Lungtan Plant (CPTL)
                                        -12,479,920  -11,302,162                               technical specifications of all device types have been enhanced        Taoyuan Plant (CPTT)                2003, 2004                    Yangmei Plant (CPTY)                                    335 persons
                                        8,016,693    7,198,639    8,397,945   9,151,875        to satisfy the customers’ multifaceted demands in the fields of                1971, 2001                                                        2004, 2005
                                                                                                                                                                                                                                                                        CPTF Visual Display (Fuzhou) Ltd. (FVD)

Net losses are consolidated                                                                                                                                                                        Male                               Male                               Male
  into the accounts of the -15,677,527                                                                                                                                                             1,120 personsFemale               1,147 persons Female               1,837 persons Female
     mother company.
                                                                                                                                                                                                                        662 persons                        562 persons                       1,388 persons
Manpower costs    8,485,541                                                                                                                                       Male
                                                                                                                                                                  404 persons Female                Chunghwa Picture Tubes             CPT Display Technology           CPTF Optronics Co., Ltd. (CPTF) 1994
              Note: Manpower costs include salaries, labor and health insurance fees, pension                                                                                                      (Wujiang) Ltd. (CPTW) 2002           (Fujian) Ltd. (FDT) 2004
              fund contributions, and other manpower expensesEarnings distribution includes                                                                                           236 persons
              legal reserves, cash dividends, and employee bonuses. No earnings and employee
              stock option certificates were distributed between 2009 and 2014.                                                                                   CPT TPV (Optical) Co., Ltd.
                                                                                                                                                                            (CTOC) 2005
                                                                                                                                                                  Note: the number of employees refers to the total number of employees
                                                                                                                                                                  employed by CPT by the end of 2014, including full-time and contract workers
                                                                                                                                                                  and employees recruited through the Replacement Military Service Program.
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