Page 10 - 2016 CPT Corporate Social Responsibility Report Download
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Product overview

                                                            CPT is a professional display component manufacturer with extensive experience in R&D and mass production of video products. CPT continues
                                                     to develop and deploy high-growth products in response to market trends. With its advantages and experiences in small and medium size applications,
                                                     CPT launched a project to upgrade its production lines to achieve the goals of technology upgrade, product differentiation, flexible production and
                                                     diversified product portfolio. CPT puts in full force to develop small- and medium-sized and touch panel products, focusing on areas of applications:
                                                     smartphone, tablet PC, automotive display and Industrial display, as well as integration of embedded touch-control (On-Cell/In-Cell) functions, aiming
                                                     to create higher product values.

                                                    Current state

08 From 2010 to 2011, CPT underwent a series of product line upgrade and replacement of non-profit making machines. Along In the field of small-sized panels, technical specifications

          with the increases in production volume of small- and medium-sized products and optimization of product portfolio, CPT is now (including resolution and narrow border frames) are raised
  Company profile Chunghwa Picture Tubes Corporate
Social Responsibility Report                        focusing on the development of small- and medium-sized products using its advantages in the fully laid-out production lines. for all models and the ratio of FFS products is increased. In

                                                    Due to the acquisition of the FFS (Fringe Field Switching) patent license in late 2012, the company has been able to satisfy the the field of cell phone panels, against the backdrop of the

                                                    demands of mobile device customers in the field of wide viewing angles, power conservation, and high resolution. CPT will also conversion to smartphones from feature phones. Despite

                                                    continue to integrate wide viewing angle products into the main product lines in line with trends of raised specifications based on the cutthroat price competition and sluggish growth of

                                                    dedicated promotion efforts. In addition, embedded touch technologies are incorporated to optimize competitiveness and added the smartphone market in 2015, the shipping volume still

                                                    value. In 2015, the shipping volume of small- and medium-sized panels reached 395 million. Due to the trend of rising panel reached 140 million panels due to dedicated efforts in the

                                                    size and despite the decreased volume compared to the previous year, CPT was still able to maintain its leadership position with field of brand customers and the Chinese market. A 6th

                                                    the highest global market share of 10% in the small- and medium-sized panel market according to shipping volume statistics generation panel plant was established for the wholly owned

                                                    for all technology types released by IHS Markit. Despite the sluggish growth of CPT’s end products in 2016, the growth rates subsidiary Mantix Display Technology Co., Ltd. subordinate

                                                    for smartphones and automotive display panels still reached 4.2% and 13.5%, respectively. Under the impact of a continued to CPT Technology (another CPT subsidiary) in June 2015

                                                    enlargement of the dimensions of all applications and a continued optimization of product and customer mixes, the overall to strengthen the competitiveness of smartphone products

                                                    shipping volume of small- and medium-sized panels still reached 372 million in 2016. It is expected that the company will be able and spur the development of new technologies. This plant

                                                    to maintain its leadership position in the domestic and international market for small- and medium-sized panels.                      is expected to initiate mass production in 2017. This plant

                                                    Others                     CPT                                         CPT                                                            gives the brand greater proximity to Chinese customers and
                                                    28.6%                     11.4%                                       10.0%                                                           provides all customers with highly sophisticated, power-
                                                                                                                                                                                          efficient, and cost-competitive products based on Metal Oxide
                                                                                      BOE          Others                              BOE                                                technologies. In 2016, the company redeployed its production
                                                                                     10.2%         28.9%                               9.8%                                               lines to improve the profitability of its smartphone products

                                                    2014Sharp                           Hann Star                   2015                  Century                                         and reduce the output of smartphone panels. In response to
                                                    4.8%                                    8.8%                                           9.4%                                           the trend of increasing panel sizes, the company adjusted its
                                                    IVO                                            Truly                                                                                  production machinery and enhanced the overall quality of its
                                                    5.0%                             Innolux       4.9%                              HannStar                                             products. Despite an expected significant reduction in 2016,
                                                          Truly                        7.7%        Innolux                              7.5%                                              the output volume of smartphones still exceeded 89 million
                                                          5.2% JDI                                                                                                                        due to the acquisition of orders from Chinese smartphone
                                                                  5.2%  LGD   Tianma                 5.0% LGD        JDI SDC   Tianma                                                     manufacturers with high growth potential.
                                                                        6.0%   7.0%                           5.4%  5.9% 6.0%   7.2%

                                                    ▲ Global market share of small- and medium-sized display panel manufacturers (Data source: IHS S&M display market tracker, Q1. 2016)
   5   6   7   8   9   10   11   12   13   14   15