Page 14 - 2016 CPT Corporate Social Responsibility Report Download
P. 14

Global Deployment

    CPT focuses on its role as a supplier of professional displays. Through its global layout and systematic integration of the up- and downstream industry chain,

    the company is able to provide customers with comprehensive service packages and highly competitive products. TFT-LCD and touch panels represent the main

    products that are mainly sold in Taiwan, Mainland China, and other regions in Asia with an eye to global expansion. Internationally renowned manufacturers of

    mobile, automotive, and industrial devices and OSM/back-end module manufacturers represent the main customer base.

    As for the main applications and market layout of small- and medium-sized panels, CPT mobile phone panels are currently widely used by mobile phone

    manufacturers all over the world including major international brands, Chinese brands, and unknown brands (small brands in China and emerging markets). The

    company will continue to consolidate relations with existing customers by providing them with high-quality and competitive products. In the field of tablet panels,

    end clients include Google, Samsung, Asus, Amazon, Lenovo, and Huawei. Adoption rates in China and emerging markets are also extremely high. In line with

    future supply chain developments, the company will direct its attention to international brands and VARs. With regard to automotive display panels, the company

12  will continue its efforts to expand from the after to the before market and from the Japanese market to other regional markets in China, Europe, and America. This
    deployment has generated significant effects over the past two years and is expected to facilitate gradual expansion all over the world. In the field of industrial

    panels, the focus has shifted from the Japanese to the global marketCPT will continue to move towards its goal of global expansion and strives to become the best

  Company profile Chunghwa Picture Tubes Corporate
Social Responsibility Report
    supplier of small- and medium-sized display panels in the world.

      Continued pursuit of goals                                    their current AMOLED technologies and experiences, and                                                                                                                                                            its share of this market. The company accelerates the pace
                                                                    achieving breakthroughs in the fields of identification rate                                                                                                                                                      of technology development in its progress toward next
          In 2016, CPT will strengthen its customer layout in the   limitations of FMM (Fine Metal Mask) technologies and the                                                                                                                                                         generation panels. It continues to provide customers with
    aforementioned markets in line with future growth trends of     relatively short service life of AMOLED. Mantix Display                                                                                                                                                           high-quality and low-cost products to satisfy customer growth
    market demand for automotive displays. The company has          Technology aims to acquire a patent license from the joint                                                                                                                                                        demands in line with market development trends. Customer
    increased the shipping volume of automotive display panels      venture of TNO and IMEC and has dispatched a technical                                                                                                                                                            demands are closely observed to create mutually beneficial,
    to over 13 million this year. Based on a continued expansion    team to Europe to gain valuable experience and learn how to                                                                                                                                                       win-win situations.
    of supreme product lines and global customer layout, the        apply key AMOLED technologies to the future production
    company aims to achieve a shipping volume of 18 million         operations of Mantix Display Technology. In the field of                                                                                                                                                            CPT Global Deployment Chart
    automotive display panels by 2018 and turn the company          flexible panels, the first full-color flexible AMOLED display
    into one of the three largest suppliers of automotive display   worldwide was developed through technical cooperation                                                                                                                                                                                                                 Plant       Number Number
    panels worldwide. In 2015, CPT turned from the third largest    with FlexEnable, a leading manufacturer of flexible organic
    to second largest global supplier of tablet panels as far as    electronics. The product was showcased at SID Display Week                                                                                                                                                                            Plant area/Branch               construction of male of female
    shipping volume is concerned. The company maintained this       on June 2015. This was followed by the signing of a Flexible
    position in 2016 and will continue its efforts to become the    AMOLED Technology Transfer Agreement with the Industrial                                                                                                                                                                                                              Year employees employees
    largest tablet panel supplier worldwide through a firm grasp    Technology Research Institute (ITRI) in August. CPT has
    of market trends, and an extension of diverse consumer and      made a long-term commitment to constant investment of                                                                                                                                                              Chunghwa Longtan Plant (CPTL)                      2003, 2004  2,377  1,150
    commercial applications.                                        resources in the development of next generation display                                                                                                                                                           Picture Tubes, Yangmei Plant (CPTY)                 2004, 2005   767    350
                                                                    technologies. In addition to the independent development                                                                                                                                                                                                              1971, 2001   116    13
          Display panel technology is moving towards high-          of technologies, revolutionary patents and new process                                                                                                                                                              Co., Ltd. Taoyuan Plant (CPTT)
    resolution and high-definition. Therefore, in addition to       technologies and materials are also developed through
    upgrading the existing a-Si technology, CPT continues to        industry-government-academia collaboration to strengthen the                                                                                                                                                                   CPT TPV Optical (Fujian) Co., Ltd.     2005        277 164
    invest in the development of Metal Oxide, AMOLED and            competitive edge of the company in the field of manufacturing                                                                                                                                                                  (CTOC)
    flexible displays. Mass production of the 6th generation Metal  and gain the ability to provide customers with high added
    Oxide panel production line of Mantix Display Technology        value products.                                                                                                                                                                                                                Chunghwa Picture Tubes (Wujiang) Ltd.  2002        244 132
    in Fujian Province, China is expected to begin according                                                                                                                                                                                                                                       (CPTW)
    to plan in 2017. Production relied on a-Si and Metal Oxide            CPT strives to be the best supplier of small- and
    technologies in the past. AMOLED technologies will be           medium-sized panel manufacturers all over the world and                                                                                                                                                             CPT CPT Display Technology (Fujian)               2004        1,019  489
    adopted in the future. CPT currently cooperates with the        aims to consolidate its leadership position with regard to                                                                                                                                                          Technology Ltd. (FDT)                             1994        1,044  734
    Dutch companies TNO and IMEC with the goal of acquiring                                                                                                                                                                                                                             (Group)                                           2008         440   303
                                                                                                                                                                                                                                                                                        Co., Ltd.  CPTF Optronics Co., Ltd. (CPTF)

                                                                                                                                                                                                                                                                                                   CPTF Visual Display (Fuzhou) Ltd.


                                                                                                                                                                                                                                                                                                   Kornerstone Materials Technology       2014        318 116
                                                                                                                                                                                                                                                                                                   Co., Ltd. (KMTC)

                                                                                                                                                                                                                                                                                      Note: the number of employees refers to the total number of employees employed

                                                                                                                                                                                                                                                                                      by CPT by the end of 2016, including full-time and contract workers and employees

                                                                                                                                                                                                                                                                                      recruited through the Replacement Military Service Program.
   9   10   11   12   13   14   15   16   17   18   19